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USA BABY was founded in 1986 by Alan Levine. His vision was to create a national chain of baby furniture stores, uniquely designed to service the needs of new parents. From this vision, he developed a unique targeted advertising and marketing program. Today, under the experienced leadership of Ron Eriksen, we provide franchisees with programs specifically designed to support them in their desire to bring new parents into their stores.
We offer new parents quality, affordable products, at reasonable prices, along with a wide variety and selection of products and individual room vignettes, to provide them with the ability to view how their baby's room will look. These are some of the things that have made us such a successful retailer and why we have been able to expand into almost every major metropolitan market in the United States.
USA BABY has become America's leading specialty retailer of infant and children's furniture and accessories through this system of success. Our tremendous growth can be attributed to Ron Eriksen, our Chief Executive Officer. Mr. Eriksen has worked tirelessly to fulfill and build upon Levine's original vision. According to Mr. Eriksen, USA BABY will become America's premier baby products retailer over the next decade.
Mr. Eriksen's growth-oriented vision is moving this organization into its next phase of development as both a franchisor and retailer. Through his leadership, both the retail and franchise sides of business have been developed and implemented to increase the bottom line for franchisees. This has made USA BABY a tremendous franchise opportunity for individuals seeking to improve their quality of life.
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