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Own A Store > Details
When we entered into business in 1975, we were pioneers in our speciality. Our innovations in marketing and merchandise display
helped us grow rapidly. Today, USA BABY is a leader in the juvenile furniture industry and one of the 100 largest furniture
retailers in the United States. System-wide sales topped 90 million dollars in 2005.
Ownership of a USA BABY franchise requires dedication and hard work. If you are seeking a challenge yourself, if you have
management skills and financial capabilities, and if the idea of being in a business that's not like the business across the
street appeals to you, we welcome your further inquiry into the USA BABY franchise program.
Ron Eriksen
CEO
In USA BABY stores, parents are delighted to find a truly different kind of store:
A store totally oriented to babies and toddlers.
A store with the largest selection of baby-related merchandise many have ever seen - stocking more than 2,000 items, from cribs to strollers, from car seats to teddy bears.
A store with professionally trained sales associates who want to serve the customer, and have been trained to do it effectively.
A store that enables customers to find what they're looking for easily, and make purchases quickly.
It's a retail concept for today's consumer. One-stop shopping for all of their baby's needs attracts people who put a premium on
their time.
But a business concept, timely as it may be, is only as effective as the system behind it. And it is the USA BABY operating
system - plus the USA BABY name - which gives value to your USA BABY franchise. These are some of the most important elements of
that system:
Established sources plus purchasing power.
As owner of a USA BABY franchise, you'll benefit from our extensive purchasing experience and resources. Each store is linked
with a system-wide buying group that closely monitors market trends and negotiates with vendors for the best possible prices.
Many of the products we sell are simply not available at other stores.
Original and exclusive marketing techniques.
Some retailers open their doors and wait for customers to find them. Others spend lavishly on advertising and hope for the
best. Using USA BABY's proprietary marketing program, you will target new parents before their baby is born. Years of
experience have taught us the secrets of communicating to this special kind of customer in the most cost-effective ways.
Effective store layout.
Experience shows that customers can be significantly influenced by the way merchandise is presented in the store. Our floor-plan features aisles of coordinated nursery sets, displayed in a way that helps customers envision how their baby's room will look. Matching cribs, dressers, night stands, and other items are grouped with all the accessories that make a nursery complete - padding, sheets, quilts, lamps...even draperies and wallpaper. "Why look further," our displays suggest, "when you can find it all here!"
With well over 10,000 babies born every day in the United States, it is no wonder that over 8 million adults purchase children's
furniture each year. With every new birth comes new business - from parents to grandparents and friends. While these numbers
bode well for many businesses catering to babies, there's another side of the story. Today, nearly 40% of all births are first
births. And first births are the births that prompt parents to buy baby furniture and other big-ticket baby supplies. When you
own a USA BABY franchise, you have all these demographic trends working in your favor!
As vital as a good concept and a good system are, one more element is required for a successful franchise program: hands-on,
intelligent, enthusiastic training and support of the franchisee by the franchisor. Here are just some of the services USA BABY
franchise owners receive:
A thorough initial training program in all the techniques of operating a USA BABY store, from bookkeeping to employee
relations, from marketing to inventory control. Franchisees must successfully complete this program before their stores can be
opened.
Consultatio and advice concerning site location and store design, including descriptions of the type of sites and store
layouts that have worked best for other franchisees.
A comprehensive operations manual, of special importance in training employees to give service of the type the USA BABY system
requires.
Professionally designed advertising materials and promotional programs.
Assistance at your Grand Opening.
Ongoing support in accessing vendors and in all aspects of inventory acquisition and control.
Ongoing support from store counselors who provide both operational and sales assistance.
At USA BABY, we select our franchisees carefully. Then we go the extra mile to provide the kinds of assistance we wish we had
had when we started!
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