Featured Product: EverTrue Mattresses

While crib mattresses aren’t very glamorous or exciting things to purchase, they are one of the two most important purchases  you will make for your new little bundle of joy (the other being the car seat) .

Not just the comfort, but also the safety of your child is at stake when selecting a crib mattress. Your child will spend more time in their crib than anywhere else as infants sleep up to 18 hours a day and even toddlers typically spend 12-15 hours a day in their beds. Babies spend so much time in their cribs that selecting the right crib mattress is essential for safety and for proper growth.

And while it may be tempting to save money by borrowing or buying a used mattress, it’s always best to buy new. If you don’t know the original owner, cleanliness is always a concern, but even if you do know the owner, improper cleaning and storage of the mattress can lead to invisible mold and bacteria that could be extremely dangerous for your baby.


Screen Shot 2015-07-27 at 9.53.50 PMEverTrue mattresses are made by the Colgate company, a family-owned and operated crib mattress company that has been in business since 1955. They are foam mattresses that feature SecureCore Technology, “a sleep system engineered to enhance air circulation for sound sleep, proper development and safety.” EverTrue mattresses exceed the mattress industry’s highest safety standards and also received the coveted Greenguard Gold seal of Approval.

Because a newborn will develop so rapidly over the first two years, Colgate crib mattresses are designed to cater to an infant’s growth. We as adults are already fully developed and therefore choose a mattress for the most comfortable sleep. With an infant, however, the mattress is more than a sleeping surface, it is their growth and developmental center. During sleeping periods, an infant needs a firm, flat, even surface to maximize his or her development. This is particularly important when the infant becomes more active in the crib. They need the firm surface to provide the resistance as they begin to push up, turn and eventually stand in the crib. A solid mattress base provides the resistance necessary for developing and strengthening muscles. Ask yourself this: Is it easier for an adult to walk on a wooden floor or a waterbed? That is the same concept when an infant begins to stand in the crib.

USA Baby & Big Kids Too! is proud to carry three kinds of EverTrue Mattresses: the Hush, Elite and Diamond. The Elite and Diamond are dual-firmness, meaning that one side is for infants, providing them with the firmness needed for safety and proper growth; the other side can be used for toddlers for a more comfortable night’s sleep. All three options are also lead- and phthalates-free, along with being waterproof, stain and odor resistant and hypoallergenic. Here’s a little more about each mattress:

Hush – A 5” thick, single-firmness mattress with a medical-grade nylon cover.

Elite – A 6” thick, dual-firmness mattress with a Softtouch Caress medical-grade cover.

Diamond – A 6” thick dual-firmness mattress with a mattress cover made of Celliant, a biologically responsive fabric that regulates body temperature. It also features diamond-channel gel memory foam.

Choosing the right mattress for your baby can seem a little overwhelming, but we’re here to help! Stop by USA Baby and we’ll help you choose the best one for your baby!

USA Baby and Big Kids Too! Nashville has over 50 complete and fully decorated baby & big kid room vignettes, from the most trusted brands, Baby’s Dream, Romina, Pine Creek Bedding, Glenna Jean, Dolce Babi, Smartstuff, Liz& Roo, and New Arrivals just to name a few. You’ll find the latest in convertible cribs, big kid beds and bunks, dressers, gliders, strollers, car seats & much more!

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